INORMO's mission is to "spread bigger joy" ... and at a time when we need it the most.

The Washington Post recently featured the INORMO cause in an article, "A lawyer who sees kids in their worst moments found a way to bottle joy." See it HERE.

INORMO gives a portion of its profits to joyful after-school programming in underserved neighborhoods of Washington, DC. And, if you want to make even more of a difference to spread bigger joy to families in Washington, DC, go to ChildrensLawCenter.org to learn how Children's Law Center staff fight every day so DC children can have a solid foundation of Family, Health, and Education.

Word is spreading fast about spreading bigger joy. For instance, we made a huge splash (a few of them!) when we took our prototype to the New York Toy Fair! We especially loved this amazing shout-out (below) from the official Toy Fair "What Was Your Favorite Thing" video!! We also had a blast on Len Caplan's inspiring podcast, "What Do You Want to Do?" You can catch the whole interview -- the soapy (nonfiction) origin story for INORMO -- HERE.

How do you know when you're spreading bigger joy? Just check out the reactions when kids see INORMO for the first time. When's the last time you saw kids this awestruck by a bubble bottle?

■ KID-IN-A-BUBBLE!!

Ready for a challenge? With a little practice and planning, you and a friend can put a kid inside a giant, rainbow soap bubble! A portrait maker!

■ PORTABLE!!

Open-and-play! It all fits in a 16-ounce jar with a screw-on cap! No need to find a bucket, measure water or soap, or mix. 

■ VERSATILE AND CREATIVE!!

Detachable wands and string make a huge variety of bubbles! Add your own extra cotton string! Use indoors or outdoors!

■ EARTH FRIENDLY!!

A lot less plastic than our competitors with the huge sticks, the giant hoops, and the bulky packaging. Also, this is not a single-use product. Get concentrate refills to reuse our recyclable light-weight jars again and again!

■ MAGICAL SOLUTION!!

Our unique soap solution was created by a soap bubble expert scientist! Physics Professor Justin Burton, from Emory University, has conducted extensive research on the science of giant bubbles. Thanks to Professor Burton, INORMO has the solution solution! Made by science, works like magic!

■ MAGICAL ORIGIN STORY!!

Bubbles with a backstory! Who is Dr. Inormo? What is her daughter doing with those bubbles in the INORMO logo? Could Dr. Inormo be right about the INORMO EFFECT? Could this toy actually spread more joy than any toy ever made? Do you need a joyous romp of escapist fiction??

■ SAFE!!

Don't worry! Plenty of air to breathe when you're in a bubble! They may look solid, but they're soap bubbles that pop!

■ MADE HERE!!

INORMO is Made in the United States from US and imported parts. Our bubbles boost jobs in Indiana, Minnesota, Utah, Virginia, and other states!